Saturday, September 8, 2012

Customer Service


Giving great customer service is difficult, because each person has to do with his own definition of what that entails great customer service. Mark McCormack, in his book on sale, describes the best customer service in this way, "You can do the best job in the world for his client, but if there is something missing, if the customer is unhappy, then all Your opinions on performance are useless. Excellent service is a matter of perception. Good service is what the customer thinks it is. "

The first step in providing great customer service is to discover what it is for the customers you are working on now. On the nomination list might ask the sellers this question: "Why do I want to provide the highest level of customer service, what are your specific expectations of me What are your expectations in terms of my communication with you What other services can predict? you? "When you go through these questions, you will have a very clear picture of their definition of customer service. This knowledge will exceed their expectations and deliver exceptional service to such customers.

The second step is to create systems and procedures that will provide excellent customer service. Establish communication procedures. If you have decided to call once a week to update them, then do it every week without fail. Pre-programmed calls to your contact manager. This reminder will ensure that you make the call. If you have agreed to make a written report monthly, and lock a few hours once a month to complete all written reports to your clients. The more automatic it becomes, the more you will be able to consistently deliver exceptional service every time. Most consumers equate the consistency of communication with customer service.

The lack of communication are the biggest consumer complaint is against REALTORS ®. Resolve today to launch a communications vehicle weekly or bi-weekly to your customers. Even if you have nothing to report, you must check-in guests will appreciate the fact that you kept your efforts to contact them. They respect you for your integrity of purpose. The only way you will be able to do that is through your contact management in Agent Line, ACT!, Top Producer, Goldmine, etc., etc. The contact with your clients must be preprogrammed. All other requirements of your customers should be noticed and created, in order to ensure timely completion. Do not leave to chance your ability to create clients for life. You can get busy and drop the ball mentally. It 's very easy to neglect your commitments when your life and business are in chaos. Systematize mailings, telephone contacts and correspondence. It 's the only way to guarantee the result you and your customers are trying to achieve.

Make sure you know clearly that the standard for customer service. All customers wishing to have met that standard. If you can not meet, they refer to someone who can before entering into a relationship. Then go ahead and find more customers .......

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