How to avoid spam filters

For marketers who send emails on a regular basis, anti-spam filters are the scourge of many a campaign.

Not only an average of 10 to 20% of emails sent become victims of anti-spam software, but also permission-based e-mail messages may get filtered as spam in-box.

Understand how spam filters seems to be the only way to get the software and get your message to the intended audience.

As spam filters work

Essentially a spam filter is a tool to quickly check an e-mail with a list of criteria to decide whether it is spam or not.

One of the criteria could be a phrase such as "FREE", "CLICK HERE", "Why pay more" or "Buy". Points are given each time one of these phrases occurs. Some criteria are awarded more points than others.

If the total score of your email campaign reaches or exceeds a certain threshold your e-mail is automatically classified as spam is quarantined.

The problem for marketers is that the rules for the allocation of points and the thresholds are not uniform. How high or low as the spam tolerance is set depends on the software used and the person who imposed it.

The best way to ensure your e-mail goes through is to keep an eye on criteria for spam and ensure that your campaign to remove as many of these as possible. It is a continuous process of learning anti-spam filters are constantly updating their spam criteria each time a user clicks on the "this is spam". Some spam filters compare and synchronize the on-line criteria.

If all this sounds too much to handle, email broadcaster professional can help you. They have to do with e-mail marketing every day and keep up with the latest developments in spam blocking technologies.

10 Tips for Winning spam filters

In the meantime, here are our top 10 tips to help your email marketing campaigns to beat the spam blockers.

1. Hire only clean lists from reputable mailing list broker. Do some background research to find out how to keep their lists updated and comply with statutory requirements such as services dealing and EuroCAUCE.

2. If you use your own list, it must be updated regularly to make sure that takes into account cancellation requests, bounced e-mail and complying with privacy legislation and preference. Data cleansing and list management is another work of a professional list broker can help you to make sure that the list remains current, useful and lawfully.

3. Send messages from a proper name. Avoid the use of symbols and numbers in your "From" name. Individual prefer to receive emails from a name you recognize and trust. If you do not recognize, it is very likely your email will end up in the junk folder.

4. Keep the lines simple object. Avoid spam words and phrases recognized as "free", "buy now" and "victory", instead of being clear about what your email is about. There is a particular advantage for the customer or a solution that would make a great title. Do not try to be more complicated or more personal in your subject line. Keep excessive punctuation outside this range as well as the use of all the plugs. Avoid buzzwords and phrases as marketing abused "while stocks last" or "last week on sale."

5. Keep the main body of plain text e-mail to the point. Do not fill with marketing jargon and unnecessary padding. Say what you say, include details of benefits and offers and end with a clear call to action.

6. Test, test and test again before sending an e-mail. Try to run a test e-mail systems and mail programs to flush out all the problems. It 's also useful for sending your email to e-mail accounts with several different security settings.

7. Use a normal size font. The small fonts are marked with anti-spam filters as a sign that the sender is trying to incorporate content or other harmful elements in a message to others.

8. Avoid the use of many images. Spam filters can not read images, and can automatically be spam.

9. Do not send multiple copies of an e-mail at the same address. If you have problems de-duplicate your lists, ask your broker reputation e-mail list for advice.

10. Be aware of blacklisting. Blacklists of known spam offenders will be blocked by ISPs. Get the list is usually up to feedback and complaints received from subscribers and ISPs, as well as practice tests emailing evil, as a high number of bounce backs.

The best way to avoid the blacklist is to ensure, if made by e-mail best practices and adopt a continuous process of testing e-mail to identify problems in advance. You might also consider the procedure for acceptance of ISP whitelist a sender identified as good .......