Tuesday, August 21, 2012

Google, Adsense, SEO, and How It Works


Google uses an algorithm to determine search engine results (SERP). The algorithm is based on several factors that include keyword density, meta tags, anchor tags, image tags, links, etc. etc. etc.

If your site is optimized for specific keywords that you rank better in search engines. There are many factors to optimize on-site, but it is a must. It may look fine and the information on your own or hire and SEO. I have put together some basic notions of free http://www.seo4dummies.com

Overture is showing the offering price of certain keywords. Wordtracker will show the amount sought is the word. You can use a free tool http://www.nichebot.com to see it all at once.

You can search for key words online for free with these various tools.

http://www.nichebot.com (my favorite SEO)

[Http :/ / www.webmasterautomation.com / cgi-bin / keywordtool.cgi]

http://www.keyworddensity.com (keyword density analyzer)

Adsense / Adwords.

Google Adwords has a bid price to see some "keywords". Think of Adwords as television commercials. Webmasters can add Adsense websites in there. Think Adsense as TV program. If a viewer clicks on a web page for your ads, you get a commission. That the Commission is based on the price of Adword. Google keeps about 60% of the offering price and spends about 40% webmaster or Adsense account.

The way in which Adsense ads are displayed is determined by the keyword density of individual sites. If your site is visible on the "Dogs say" then the Adsense ads show dogs. However, Google in its new business model is now tracking IP numbers and provide more local ads. Think of the local television advertising. They are not as expensive as the national ads. Therefore you can have local ads that are displayed on your site that have only a $ 0.03 payout rather than a payout of $ 5.00.

If you optimize the site for the theme, or content, then you can generate more traffic to you sites based on keywords. The Google Adsense, will display ads relevant to your arguments. If you do not display ads to our topic, you must adjust the keyword density in body text of the page.

Search Engine Optimization (SEO) is the practice of changing your website, so that it is spider friendly. If the site is brand new it will take several months for Google to index your site and be visible in the SERPs. This is known as the "Google sandbox theory". Sites of age should already be indexed until the site has something for the spiders to grab. Too many graphics, java scripts, PHP sessions are non-spider friendly.

To get spiders to come to your site often and get the data, you must have links from external websites to your website. This is the area factor for Page Rank. Page Rank is a factor only in the amount of incoming and outgoing links to your site. Only a small percentage of Page Rank is Google's algorithm attributed to the results of search engines at this time.

Spiders follow links, once we have established links will analyze the spiders, your sites. We collect the minimum information. Several weeks or months later, the spiders will deep scan your site and index all that is available. To speed this process along, back links or links to other sites is a must. The more links the spider can travel to get to your site the better. Linking to issues such as mentality is always better. No need to buy LINKS. You can buy links through messages in forums, writing and submitting articles, with a post on blogs, submitting to SEO friendly directories.

To view the activities of a spider on your site, before you go to your traffic statistics. Look for googlebots. Look how often and how much data they have "taken". You can also go to Google itself and see if they've indexed the page cache. This data cache is a good indication of the last true crawl your site.

To see if vai are indexed on Google and type in the search box, site: www.yourwebsite.com (make sure the site is not capitalized words and replace words that your site with the real URL). Look at the results. You also need to repeat the procedure and this time leave out the www. , And just enter the site: yourwebsite.com

Sometimes webmasters forget the www., But then try to Google using the www. Or linked to sites using the www. Either way is fine, just choose one version and be consistent with www. Www or not the career website.

As the spiders come to your site that will begin to take the information, that information is sorted and returns the SERPS. Did you know there are different DataCenter around the world that contain this information? If you ask a friend to say the East Cost to search for a word and tell you where it is located in the SERPs, are on the west coast may be completely different. As the positions 5-10 or more depending on the activity of this keyword.

Ok enough for today....

1 comment:

  1. If you're looking for a reputable contextual ad company, I recommend that you try Clicksor.

    ReplyDelete