Saturday, August 11, 2012

Not Blogs Have Blue Sky, brand value and if this number will appear on your Company Balance Sheet?


So you work on a real blog? Perhaps this is something that is for personal use on one of the most popular social network, or perhaps it is a small business blog and use it to educate your customers and reach customers, suppliers or even the team members and their Employees. Well, have you ever considered the value of your words? How about the value of your blog?

Surely we must admit that your blog has some value, unless of course are of such low esteem that you think your words are meaningless, of course, if you think that in fact, probably would not work on everything. So then you agree that your blog is something more free. In other words, has a value. Value to you is sentimental and intrinsic in nature, but also value to your readers, friends and people who happen to be. Why? Well, if not, would not have bothered to read it now would do.

If you have a business blog and spend time posting or paying an employee trusted too much, that time is the same energy and has a cost, a cost over time. If you receive business from your blog, then it has a real commercial value, and if you divide the time spent and costs from revenues generated and compare that against other forms of advertising and marketing, then you begin to see what is really valuable.

Obviously, your corporate blog you are extending your business credibility (if done well, if done badly could actually harm your business) and the brand. If the brand has value, that all financial managers and accountants agree, then your blog is good for your business and, therefore, also has value .......

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