13 Steps to a Slippery Slope Online Sales Letter

Many of the individual professionals that I coach are people who offer services. They are trainers, consultants, creative. And many of them are also beginning to sell information products on their websites. They are smart to offer a low cost alternative to hiring, and selling a product that can gain them passive income.

But here's the problem: I see many of them try to sell their e-books, tutorials, etc. in a normal Web page. Have the inclusion of a paragraph on the info-product and give the price, and expect a large number of sales.

Wrong.

Need a special sales page that has a "slippery slope" sales letter.

Remember that game Chutes goose? If you landed on a space that had a chute on it, it just went down, Baby. No turning back. It is so that your sales letter should be - a "slippery slope" that pulls the reader why it is so exciting and interesting.

Here is a basic structure of the 13 items you want to include. To see an example of them all in action, visit my sales page [http://www.boostbizezine.com].

1. Restrict browsing.

The visitor should not be distracted by links that lead to your bio, other products, etc. The idea is to keep her on this page, reading your copy and leading her to the end. Then, on this page, only the navigation which refers to the product (eg FAQs, 0rder N0W).

2. Giving a powerful way.

The header can make or break your sales. If it is not convincing, the visitor will click away. Here's a simple formula title. "How _________ So You Can ____________" Be sure that the second part gives a great advantage, for example, "double your business" or "gain peace of mind."

3. Discuss the problem is the prospect, or incorporate their own history.

Marketing called "pressing the 'ouch'." First discuss the problem or the pain that the reader has, and then bring the product to how to solve it. Or share your own failure-to-success story that the reader can empathize with.

4. Tell us who you are.

If I'm going to buy your stuff, I'd like to know why you are qualified to write on this topic. Give me the feeling of having learned a lot about this and wants to share it with me.

Even add a photo of you and a greeting sound, as I did. These help the reader to feel immediately as if you know better, increasing the "trust factor". And people buy from those who feel they know, like and trust!

5. Use bullets like mini titles.

Spread everything that comes out of your product. Do not just list the table of contents verbatim! Turn each point into an exciting secret. For example, suppose that your e-book features 5 tips on saving money on food. That bullet could read, "Revealed: 5 ways to save hundreds of dollars on monthly grocery bill."

6. List plenty of testimonials.

Show your prospects will not be the first to buy. It 's more effective to weave-in testimonials throughout your sales letter that having a separate section for them. Give full name of each person and the Web address, and the extra power, post photos and audio testimony.

7. Tell us why your product is a great value.

How does the price of the product compare if I hired you one-on-one? For example, the manual is a great value at $ 49 if a consultation with you now I run $ 250.

8. Throw in a few great bonuses.

Offer special bonuses (preferably created by you) are so good that he could only sell if you wanted. It could be a list of resources, a collection of articles, extra tips on a given topic, or consu1tation free.

9. Give an unconditional guarantee.

This puts your prospect at ease, giving his reason for not buying. A few turkeys take advantage of your generosity, but the amount of sales benefits of this strategy significantly exceeds the risk.

10. Request for immediate action to have a limited time offer.

Some sales pages use trick scripts to make it look like the offer always ends on that day at midnight, but I find them offensive. If you really will be raising the price soon (and always should be), indicate the exact date and stick to it. Otherwise, just say it is an introductory, limited time offer.

11. Absurd to make it clear what to do next.

Nothing bothers me more than when I'm on a Web site, I have my credit card ready, and I can not find the $% # @ and order link! Make your order process idiot-proof. Example: "Cl1ck below to 0rder N0W on our secure server." Also sprinkle in order links throughout the page - someone will be ready to buy before you get to the bottom.

12. Make a final plea.

In your PS, right after the signing, point out that I should act now. For example, "Do not miss this great 0pportunity. N0W Remember that you can buy and change your mind at any time."

13. Do not forget contact information!

Readers with questions, so as to provide an e-mail on your site that you or someone else will check at least daily. Also, do not you feel better buying from a website that lists a real address and phone number?

-2004 Alexandria K. Brown ......