Business Networking is not real at networking events

Real network is not to distribute business cards at a networking event, or see how many you can collect before the event is over. Real networking is about relationships that, if developed properly, will breed referrals and positive word of mouth about you and your company.

Too often I hear the complaint famous networking, "the network is not working for me." There are a variety of reasons why someone might feel in this way. 90% of the time has nothing to do with them or their activities, has to do with what they think the network really is. Networking is not simply going to networking events and hoping that you will get some new customers or referrals. Let's say you join your local Chamber of Commerce and pander to every room they offer. To do this, for a full year. Are you likely to get any business? If all we did was go to lunch and then the answer is probably no, or very little.

Networking events are only the beginning of the most important part of networking, Building Relationships. It's not going to be able to build strong relationships simply say hello to a few people once a month for lunch. The relationships that can generate such references are made precious you are looking outside the networking event. These business events are really just a place to meet people you'd like to build a relationship. Certainly there is a bit 'more to it than that, but identifying these prospects is the main advantage of these meetings.

The key to building real, profitable business relationships is what happens outside of these networking events. It 's the one on one personal interaction with the lord or lady you met at that last event where there is gold. It 's hard to know someone, and learn what they are really passionate about in a noisy room, with dozens or even hundreds of other people. If you sit with that person for coffee or lunch you will have a much better chance of knowing who they really are.

Network relationships are built on solid trust. The best time to do it, sipping milk, slurping spaghetti, or shots of Shiner (Texas a local beer). Of course, a meal should not be involved. You could call and ask if you can take a tour of their business operation. It calls for another event coming up that might be interested, and then schedule the time to sit down and share what if the incident with the other. Even a phone call will get the ball rolling. The point is that you take the time out of these networking events to get to know these people

The next time you return to the office by a networking event take out the stack of business cards you collected. Find a couple of people who want to network with their own. Now pick up the phone and give them a call. Take a few minutes to get to know them a bit 'better and schedule a time to be together. Coffee, lunch, beer, does not matter. Just make sure you have enough time in a suitable environment that you can learn more about them and their activities. This is the beginning of the real network.

Once you've learned to truly know someone, the possibilities are limitless. Just remember that the network with someone is not a timed event. This is an ongoing process. You need to communicate regularly and follow-up the things you say you're going to do .......