Brand Identity Guidelines

The development of a strong brand identity is the most important thing that any company can do to develop their own brand. It can be easier than that. Most organizations fail miserably in this task very simple, however. Brand identity is how you want your company or products to be perceived. If you get this wrong could lead to big problems later in time, your brand image. So how does a company build its brand identity?

Start by running some branding research. When was the last time I went out to customers, prospects and past customers and asked them what they thought of your industry? Are you sure you know what the customers want? That does not say what we want? You know where to go before finding a company like yours? They are going to the Internet and do research or find yourself in a trade publication?

Now you need to search it internally with key employees. What do you think? How they perceive the company? It is in line with what you want your brand identity to be? You also have a clear identity? Do your employees know your brand promise? There's a brand promise? Do you have a value proposition? They know what it is? If you answered no to any of these questions need help!

Okay, then your search is done and you know what you want your identity to be. What to do next? It is advisable to establish a new position with that identity. If the car Volvo equals safety and Apple computers is the same creativity to match what you want? It must be very clear and easy.

What are the next steps? Start with developing strategies and tactics that will leverage the new brand identity and positioning. Everyone should tie back to business objectives. Avoid wasting money on marketing that I know where reactive and wasting your marketing budget. Some of the tactics may include search engine optimization, direct mail, advertising, banner ads, e-newsletters, e-mail marketing, exhibitions and much more.

It 's essential to choose the tactics that will benefit you more. Do not waste money on advertising, if you're just going to put two ads for the year. It will not work. Instead of investing in tactics that will give you more bang for the buck, like Search Engine Optimization (SEO). SEO is a great way to build brand identity and increase sales .......