As a non-profit organizations can use promotional products

What is the mission of your nonprofit organization? Most non-profit and not-for-profit organizations exist to spread the word about an important issue or to raise funds to meet a need. Promotional products can serve as an important part of your strategy in many different ways. The purpose of promotional products usually fall into one of the following categories:

- Increased awareness of

- Advertise a product or service

- Thank your customers or employees

- Disseminating information

- Raise funds

- Increase support for a cause

Here's a look at some specific ways in which the non-profit organizations could use promotional products.

Increase public awareness

Getting your name and your cause is often recognized as one of the first articles on the non-profit agenda. This often involves participation in local events such as information fairs, street festivals and conferences. The types of products that many companies use as promotional giveaways fair work just as well to increase name recognition for your agency. Printed travel mugs and sports bottles, bumper stickers and other generic objects gain widespread use and spread your name around.

Advertise a product or a service

More specific objects can be even more effective when coupled with a slogan that plays with the item itself. While your product or service can not be "for sale", the organization still needs to sell to the public. The same methods used by retailers and businesses will bring in "customers" for non-profit services and products.

Thank you or appreciation gifts

One of the most effective ways to increase the good will for your cause is to thank staff and participants. If you send tokens to those who contribute, to give great gifts to those who volunteer or offer a substantially free "gift" to those who respond to a call to action, promotional items are a cheap way to say "thanks for help."

Some examples:

- Give away a free appointment calendar for every woman who comes in for a free mammogram - and mark the month when the next must be programmed

- Thanks to sponsors featuring their names next to the slogan of the campaign on all the promotional gifts used in a campaign

- Send low cost promotional products as a thank you gift to all taxpayers. Give the greatest gift to those who give more contributions

Disseminating information

Turn to companies that specialize in promotional products to help design and produce brochures and flyers you hand to disseminate information. If the message is concise, you can put on a variety of promotional products that can be distributed to spread the word. The latest technology offers even more ways to disseminate information. Put important presentations on a USB flash drive to make a real good impression. The price of these has dropped dramatically, making them an instrument of great combination promotional gift for the important contributions and potential.

Fund Raising

Promotional products are also great for fundraising campaigns. Whether you're selling bumper stickers to raise a few hundred pounds, or the installation of a charity event with much bigger goals in mind, the point is advertising. You could sell imprinted products, promotional clothing offered for sale, or promise high sponsor billing on conference folders, banners of conference events and promotional bags at charity events. The possibilities are endless....