Measuring Brand Equity With Coca Cola Products

Brand equity is difficult to measure because much of it depends on consumer perceptions and opinions of a brand. When a product has high brand equity are able to retain their existing customers by keeping them satisfied with the quality of products and services. I even managed to attract new customers who have heard of the brand through marketing or word of mouth success.

Coca-Cola's brand value is difficult to measure because they have extended their brand to include many products. In addition to the numerous versions of Coca-Cola around the world who compete against other brands of drinks, Coca-Cola competes with itself. Nationally, there are numerous versions / brands that are part of the Coca-Cola family. Some of the brands include Coca-Cola Classic, Dasani water, Full Throttle, Fanta and soy products. Apart from competing against himself Coca-Cola Company has saturated the market and consumers who may not like a product can actually enjoy a different product Coca-Cola. However, the consumer may be unaware that the drink is actually the Coca-Cola family. As a result of measuring brand equity can be difficult because consumers may be loyal and repeat customers of a brand and not know its origin.

Despite the many brands and the difficulty in measuring brand equity, it is clear that Coca-Cola has high brand equity. This is a company that has been in business for many years they have acquired the business in the consumer market, soda and other drinks numerous national and international markets. Their sales growth and show that they are a successful company .......