Tuesday, July 10, 2012

The course starts shooting calls to gyms and schools 'hobbies' and languages


New year, new life. The good intentions that we usually accompany the start of each 'course' was taken to a Spanish million between September and October, to consult telephone information numbers of gyms and schools' hobbies and languages, among others, according to a study 11811 company. Although these three types of entities that they noticed a large increase in the volume of inquiries, calls received by the various telephone companies for information on the area of ​​education and culture, which totaled 973,000 in September and October, more than four times the received in the month of August (223,000), also aimed to find phone numbers, addresses or other data of interest from universities, colleges, institutes, training centers, nursery schools and kindergartens.

Of the one million calls received early education in this course by the 11811 and other telephone information operators operating in Spain, some 215,000 consumer inquiries were interested in locating language schools, vocational education and hobbies. In the chapter on 'good intentions' that the Spanish feel to the beginning of each school season, languages ​​takes the cake, with more than 63,000 consultations with the various telephone information services. In these calls dominate those to locate the number or address of a particular school, but there are many who ask to know what qualifications taught each, what is the exact location of a particular school, or people asking for guidance and help live time to reach the center chosen in the first class of the year.

Dance, music and song, the 'hobbies' favorites in Spain

Between consultation on the school hobbies include dance, music and singing, drawing and painting and beauty. As for training, include the consultations on computer schools, competitions, electronics, health care, secretarial, image and sound, hair and beauty and dressmaking. The driving, on which were conducted between September and October more than 53,000 inquiries to the information numbers as 11,811, give an idea of ​​the number of people who plans to start the course 'pulling' the driving license in any of the recognized institutions in our country.

81,000 inquiries and sports clubs

Another 'classic' at the turn of summer are the gyms and sports, which with 81,000 consultations between the two in September and October, compared with only 19 000 registered in August, represent the true purpose of amendment of those who feel we have to During start burning calories gained during the holidays. Thus, gyms (50,000 visits), sports (31,000), and golf schools, paddle tennis, tennis and swimming (22,000 among the four), were the subject of interest from users of telephone information services. In total, sports schools totaled more than 100,000 consultations between September and October, more than triple in the month of August.

To the Director of Operations 11811, Marta Díez, "it seems clear that one can not infer a direct relationship between the topics of interest to people who call telephone information services and such activities because of noise factors are multiple. Just as people often ask the phone other than their own university, I often remember that usually, in the case of personal hobby schools the opposite happens: the 11811 is often called just to make contact with them for the first time since Once enrolled, students establish a direct link to your school and retain contact in your phonebook. "

"Just as he continues the Director of Operations 11811 - our service no direct conclusions can be drawn as to all callers asking for a complete training center taking classes in it, but our mediation itself enables us to point out what is the trend. And if a few years ago was less than the interest generated by the schools of dance, music and song, for example, for a while we see very clearly how television programs Pop Idol style, Look Who's Dancing or X Factor, have pushed lot of interest from people in these disciplines, "says Marta Díez.

Universities, colleges, schools and kindergartens also raise interest

Among the calls received by the education sector 118XX numbers, include consultations on public schools, private colleges (186,000 in total during September and October), consultations on universities (170,000), public school education (61 000 ), vocational training centers (34,000), kindergartens (23,000) and colleges (13,000). However, although as seen are all very centers surveyed in total chapter calls for education, the general trend is fairly stable all along the year, without noticeable so clear that these peaks do occur in consultation on training centers for hobbies, languages ​​and gyms, noted above.

11811, the first private company telephone information

When in 2003 the demise of the old 1003 gave way to the competition between several operators in the provision of telephone information services, 11811 was the first private company that began operations in Spain. Currently, the company, which continues to provide phone numbers, offers many value-added services that bring the user to get more complex information - "does it for you 11811," reads the ad. Thus 11811 can ask all questions you want in a single call, contact the number requested or received, without additional charge to the client, the requested information via sms or fax one to avoid the user having to take note. The 11811 service is always attended by people, not by machines, for the duration of the call.

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