Reality of the logistics of distribution and function of markets in Venezuelan companies (I / II)

Who looks out dreams, who looks inside awakens. It has long been known domestic enterprises, especially SMEs, have been facing serious problems with regard to distribution logistics aspect has been neglected by management. He does not have plans, well-defined actions in this regard has caused problems for many in their accomplishments. Of course, there is a link with the function of markets, hence the importance to the chair of marketing in forums in your virtual classroom, participants make inroads in the knowledge, tools that should be taken into account to redeem this link and make the SMEs achieve a greater role within the logistics of distribution. Consider that "Logistics is that part of the management of the supply chain that plans, implements and controls the flow-back and forth, and effective and efficient storage of goods, services and related information from point of origin the point of consumption in order to meet the needs of consumers?. Logistics aims to meet the demand in the best conditions of service, cost and quality. It manages the resources necessary to achieve this goal (surfaces, means of transport, information technology) and mobilize human resources as financial adequacy.

The participant Ing Ana Martinez about it believes that to diagnose the reality of the logistics of distribution and function of the market in Venezuelan companies must be placed first on the scene for the area covered by Venezuelan SMEs to identify those factors determinants that frame them as important operational functions.

In referring to the reality of distribution logistics is essential to take into consideration the following aspects: Variable to consider: Supply Chain - Distribution channels. WEAKNESSES OPPORTUNITIES Deficiencies in the management of logistics systems for lack of resources and constraints in obtaining raw materials. The globalization of political and economic system the world has a greater involvement of those responsible for logistics management and distribution of supplies to the international level, broadening the scope of logistics concepts and enriching their bases. Lack of integration in systems and material flow activities where it becomes increasingly difficult investment in process improvement. Computer programs as they seek to create a productive performance in the company through the proper connection between the external operations of suppliers, customers and other members with the internal operations of the company's oversized stores that have no real projection required inputs. New trends and marketing strategies that include actions for small businesses and marketing of crisis. Lack of a global vision of logistics processes by the company. Do not test environment or goals set for the logistics of distribution.

Strategic alliances between suppliers and based on the best profit. Untying the financial processes with other relevant processes. Integrated management of suppliers that keeps assessments and relations to a level of control by the organization. There is no true insight and understanding of operations management. The existing information technology and the proliferation of information systems. Moving the economy support the industrial sector to other services where new openings in foreign trade. THREATS STRENGTHS Experience in the process and product. The increasing displacement and disadvantages substitutes from other countries with lower prices Most companies manage inventory and control it. Lack of awareness of SMEs in logistics strategies and national marketing. He has knowledge and control of suppliers and outsourced processes. No reliable statistics are kept as input for actions in the supply chain and distribution channels. It has at least performance measures process performance trend to reduce expenses in areas of logistics and marketing that adds value to the company and have been so difficult to forge.

Considering the foregoing, one can perform the following diagnosis of distribution logistics in SMEs: In general, small and medium enterprises in the industrial sector does not innovate in logistics, do not know a methodology for improving infrastructure and management operating as their main efforts are manifested in maintaining its forecast of sales and distribution. This fact becomes more apparent against a political crisis scenarios, economically where restrictions are becoming more evident and where communication with the supply chain is increasingly led to more limited measures. It takes a logistics management monitoring which allows to take further measures against the growing problems of nationalization of raw materials in the country. Most companies do not have trained personnel in the operational management and logistics management. The location, physical distribution, transportation and customs handling, conditioning and packaging is often framed by fulfilling customer requirements but only those companies with a system of effective quality management can guarantee the reception and subsequent delivery of the raw material.

The production planning and inventory management due to actions that most are not run by a real tight real-time planning of production and reception in plant material. The three factors that fundamentally affect the company's logistics system are the sources of supply, distribution, cost and mode of transport and SMEs usually focus their efforts on only some of them leaving room for improvisation and risk in distribution logistics. (To be continued ... I / II)